Navigating Tariff Uncertainty: What Forwarders Need to Know

The ever-changing landscape of U.S. trade policy took another turn this week with key announcements affecting tariffs on goods from Canada, Mexico, and China. The 25% tariffs on goods from Canada and Mexico have been deferred for 30 days, while the 10% tariff on Chinese goods is now in effect. At the same time, the reinstatement of De Minimis privileges for low-value shipments brings relief to many in e-commerce and retail. Meanwhile, ongoing discussions about tariff structures with North American trade partners indicate that further adjustments could be on the horizon.

For freight forwarders, this uncertainty is nothing new. Our industry thrives on change, and now is the time to proactively engage shippers to discuss logistical strategies, freight routing alternatives, and optimal responses in the evolving tariff environment. Businesses that rely on seamless cross-border trade should be evaluating contingency plans, including potential shifts in supply chain flows, sourcing strategies, and compliance measures.

These policy shifts signal that trade uncertainty is here to stay for the foreseeable future. Upcoming tariff decisions could be influenced by political developments, trade negotiations, and economic conditions, making flexibility and preparedness key priorities for supply chain professionals. Forwarders must stay ahead of these changes by maintaining open communication with shippers, monitoring regulatory updates, and leveraging expertise to help businesses adapt.

The Airforwarders Association remains engaged with policymakers to advocate for stable, predictable trade policies that support the efficient movement of goods. As we navigate the months ahead, we encourage all members to stay informed, explore routing alternatives, and continue providing the critical guidance that shippers rely on in an unpredictable trade landscape.

Brandon Fried has been the Executive Director of the Airforwarders Association since 2005, bringing over 38 years of experience in the air freight industry. Starting as a sales representative in Los Angeles, he later established and operated the Washington office of a global freight forwarder specializing in air cargo transportation. After joining the Airforwarders Association in 2000, he was elected Chairperson in 2001, serving two terms. In 2005, he sold his business and worked as a consultant before taking on his current role.  

A recognized air cargo expert, Brandon frequently contributes to major trade and national publications and has appeared on CNN, NPR, and C-SPAN. He also continues to educate and advocate for forwarders in American publications, including the Washington Post, the Wall Street Journal, the Chicago Tribune, the Los Angeles Times, The Miami Herald and USA Today. He leads the Association’s security efforts, serves on multiple Federal Advisory Committees, and advocates for the industry in Congress and the Department of Homeland Security, representing the Airforwarders Association at the highest levels.